# Fingerprints Creative

> Fingerprints Creative is a strategy-first branding agency founded in Chennai in 2007, serving clients across India, the UK, the GCC, and the USA.

Fingerprints Creative is an independent, strategy-first branding agency. We work with businesses at a moment of decision, the kind that need more than a new look. Our work spans brand strategy, brand identities, digital experience, communications and campaigns, film and photography, and employer branding. Founded in Chennai in 2007, we serve clients across India, the UK, the GCC, and the USA.

The brand trades as Fingerprints. Fingerprints Creative is the same organisation: the registered company and the domain.

## Key pages

- [About](https://fingerprintscreative.com/about/): who we are, how we work, awards, and Fingerprints Future
- [Work](https://fingerprintscreative.com/work/): all 23 case studies
- [Contact](https://fingerprintscreative.com/contact/): new business enquiries, address and phone
- [Careers](https://fingerprintscreative.com/careers/): how to apply to work at Fingerprints
- [Thinking](https://fingerprintscreative.com/blog/): writing on brand strategy, identity and the decisions that make design work
- [Privacy](https://fingerprintscreative.com/privacy/): what the contact form collects, analytics cookies, and how to ask for deletion

## Services

- Strategy: brand strategy, positioning, brand architecture, communication strategy, and the decisions that come before design
- Brand Identities: naming, logo design, visual identity systems, brand guidelines, rebranding, packaging design, environmental branding, signage and wayfinding
- Digital Experience: website design, UI and UX design, apps and product interfaces
- Communications & Campaign: advertising campaigns, social media content, print, content and illustration
- Film & Photography: brand films, campaign photography and art direction
- Employer Branding: how a company presents itself to the people it hires and the people it has; employer branding campaigns, internal communication, culture and engagement

## Case studies

- [Enago](https://fingerprintscreative.com/work/enago/): scholarly publishing. Brand strategy, a new identity and a naming system for Enago, which has helped researchers in more than 125 countries get published since 2005.
- [Mooshi](https://fingerprintscreative.com/work/mooshi/): food and beverage, dessert café. Identity, voice and packaging for Mooshi, an Asian-inspired dessert café: a hand-drawn wordmark and a cast of cats drawn in one crayon line.
- [ProClime](https://fingerprintscreative.com/work/proclime/): climate services. Identity and communication for ProClime, which helps governments and companies reach net zero through carbon projects, carbon trade and climate investments.
- [Riverb](https://fingerprintscreative.com/work/riverb/): consumer app, journaling. Brand and product design for Riverb, a voice journal: the identity, the app interface, its App Store page and the website.
- [TRNSFR](https://fingerprintscreative.com/work/trnsfr/): fashion. Naming and identity for TRNSFR, a new fashion label for a young, gender-neutral audience. One rule runs through it: the wordmark always sits on an edge.
- [Joggle](https://fingerprintscreative.com/work/joggle/): building materials, B2B network. Naming and identity for Joggle, connecting Tamil Nadu’s contractors, dealers and building material brands, with posters in Tamil, Kannada and Malayalam.
- [Piece Up](https://fingerprintscreative.com/work/piece-up/): puzzles, consumer goods. Identity and packaging for Piece Up, a Bengaluru company making 80-piece mini puzzles of illustrators’ art, each box credited to its artist.
- [VGN](https://fingerprintscreative.com/work/vgn/): real estate. Five films for VGN, which has built in Chennai since 1942, for Richmond Towers, Kensington Towers and Wincrest Towers. Concept and script by Fingerprints.
- [GBR TMT](https://fingerprintscreative.com/work/gbr-tmt/): construction steel. Five films for GBR TMT steel bars, 2015 to 2023, from the campaign line Always Preferred to the Sirandha Tharam Nirantharam series. Written by Fingerprints.
- [BankBazaar](https://fingerprintscreative.com/work/bankbazaar/): fintech. The bankbazaar wordmark, designed by Fingerprints in 2010‑11 with a percent sign at its centre, and a 2026 studio concept for a brand world built around it.
- [VGP Wonder World](https://fingerprintscreative.com/work/vgp/): theme parks and family entertainment. The name, identity, mascots, signage and merchandise for VGP Wonder World, the newest park from VGP, which has been entertaining Chennai for decades.
- [TNQ Tech](https://fingerprintscreative.com/work/tnq-tech/): scholarly publishing technology. A rebrand for TNQ Tech, a scholarly publishing technology company moving into AI: identity, sub-brand system, copywriting and UI/UX.
- [Perch](https://fingerprintscreative.com/work/perch/): residential real estate. The name, identity and communication for Perch, a residential development in Kotagiri: a bird with leaf-shaped wings, and a brand that lets the land lead.
- [Piece of Rock](https://fingerprintscreative.com/work/por/): apparel and streetwear. The launch campaign for Piece of Rock, a streetwear label built on the idea that no two people are the same: strategy, content and motion for social.
- [Kaapi Kadai](https://fingerprintscreative.com/work/kaapi-kadai/): food and beverages. Brand strategy, identity and an illustration system for Kaapi Kadai, a South Indian coffee shop built on the faces of the neighbourhood.
- [The Marina](https://fingerprintscreative.com/work/the-marina/): restaurants and hospitality. Identity, menus, packaging and website for The Marina, a seafood restaurant built on responsible sourcing and the fishing communities behind each catch.
- [Padel Association of Tamil Nadu](https://fingerprintscreative.com/work/patn/): sport and associations. Brand strategy and identity for the Padel Association of Tamil Nadu: the State of Play platform, a custom wordmark, tournament branding and merchandise.
- [DealsPlus](https://fingerprintscreative.com/work/dealsplus/): private market investment platform. Brand identity and product design for DealsPlus, a platform that gives investors, founders and deal managers one place for private market investing.
- [Sanctuary](https://fingerprintscreative.com/work/sanctuary/): real estate. Identity and communication for Sanctuary, a residential development built around light and balance: a mark that joins an opening with a bird coming to rest.
- [Asian Paints](https://fingerprintscreative.com/work/asian-paints/): consumer paints and coatings. Months of research into how Tamil Nadu styles its homes, turned into Asian Paints’ annual colour book, a photo shoot and a set of wall stencils.
- [Va Pho (Vapho)](https://fingerprintscreative.com/work/vapho/): food and beverages. The name, character, identity and campaigns for Va Pho, a pan-Asian restaurant: interiors, menus, posters and its voice on social.
- [Intellect Design Arena](https://fingerprintscreative.com/work/intellect/): banking and financial technology. Annual report design for Intellect Design Arena, a financial technology company for banking and insurance: layouts, illustration and infographics.
- [Writer’s Café](https://fingerprintscreative.com/work/writers-cafe/): cafés and social enterprise. Visual and verbal identity for Writer’s Café, a Swiss café in Chennai run by survivors of acid attacks: packaging, menus and wall graphics.

## Thinking

- [How long does a rebrand take? As long as its slowest yes.](https://fingerprintscreative.com/blog/how-long-does-a-rebrand-take/): How long does a rebrand take? The design is rarely the long part. Where the months really go, from name clearance to rollout, and what slows it down most.
- [Instagram changed its logo. The bigger move was making the brand smaller.](https://fingerprintscreative.com/blog/instagram-rebrand-2026/): The Instagram rebrand kept the app icon, used the gradient more sparingly and put three typefaces where a logo used to be. What that says about where brands get recognised.
- [What is sonic branding, and did your brand ever choose one?](https://fingerprintscreative.com/blog/what-is-sonic-branding/): Sonic branding is the deliberate use of sound to do a logo's job. How Netflix, McDonald's and Mastercard chose their sound, and a simple test for your brand.
- [Does your brand actually need a tagline?](https://fingerprintscreative.com/blog/does-my-brand-need-a-tagline/): Does my brand need a tagline? Usually no. Only 6% of slogans are truly distinctive. Here is the honest test that tells you whether yours does any work.
- [Coca-Cola and Tinder relaunched in the same week. Only one of them rebranded.](https://fingerprintscreative.com/blog/brand-refresh-vs-rebrand-coca-cola-tinder/): Brand refresh vs rebrand: Coca-Cola and Tinder relaunched in the same week and answered it. One fixed how it shows up. The other changed what it means.
- [What makes a brand memorable is the thing it refused to simplify](https://fingerprintscreative.com/blog/what-makes-a-brand-memorable/): What makes a brand memorable is rarely more polish. It is the one costly detail a brand refuses to simplify. Brompton, Royal Enfield and Le Labo show how.
- [Your employer brand is whatever your last hire says at a party](https://fingerprintscreative.com/blog/employer-brand-is-what-your-last-hire-says/): Your employer brand is not the careers page. It is what your people say when nobody senior is listening. What Basecamp, Zappos and Timpson reveal about it.
- [Most logos are answers to the wrong question](https://fingerprintscreative.com/blog/most-logos-answer-wrong-question/): Brand strategy vs logo design: why briefs that start with "make us a great logo" skip the decision that actually makes a mark work, with two real cases.
- [If your competitor could run your tagline, you don't have one](https://fingerprintscreative.com/blog/what-makes-a-good-tagline/): What makes a good tagline? A decision your competitor couldn't copy. Avis, Marmite and a 99-year-old price promise show the test most brand lines fail.
- [Why the Alpes 2030 logo says nothing about the Alps](https://fingerprintscreative.com/blog/why-the-alpes-2030-logo-says-nothing-about-the-alps/): The Alpes 2030 Winter Olympics mnemonic is competently made. It could also belong to a Nordic hotel group or a private equity firm. That is not a design failure. Here is the decision that went missing.
- [You don't have a design problem](https://fingerprintscreative.com/blog/you-dont-have-a-design-problem/): Most businesses don't have a design problem, they have a clarity problem. Why rebrands change nothing, and a quick test for what you've actually decided.

## Brands we have worked with

Hatsun Agro Product, Sterling Holidays, Intellect Design Arena, CavinKare, TNQ Technologies, Renault Nissan, Waycool Foods, Enchanting Tamil Nadu, Mehta Jewellery, TVS Credit, Hyundai, Hilton Hotels & Resorts, Vikatan, Asian Paints, Viveks, Tender Cuts, Ibaco, Iskapos.

## Sister practice

Fingerprints Future is our digital product and technology practice: UI and UX design, websites, mobile apps, SaaS platforms and AI-powered products. [fingerprintsfuture.com](https://fingerprintsfuture.com)

## Profiles

- [LinkedIn](https://www.linkedin.com/company/fingerprints): company page
- [Karan Daswani on LinkedIn](https://www.linkedin.com/in/karandaswani/): founder profile
- [Clutch](https://clutch.co/profile/fingerprints-creative): reviews and project entries
- [Google Business Profile](https://www.google.com/maps?cid=14124743809046844552): location and reviews

## Company

- Also known as: Fingerprints (the brand name; Fingerprints Creative is the same organisation)
- Legal name: Fingerprints Creative Private Limited
- Founded: 2007, in Chennai
- Leadership: Karan Daswani, Founder and Creative Director; Aishwarya Daswani, Co-Director
- Headquarters: 15/4, 3rd Floor, Haddows Lane, Haddows Road, Nungambakkam, Chennai 600006, Tamil Nadu, India
- Markets served: India, the UK, the GCC and the USA

## Contact

- New business: karan@fingerprintscreative.com
- Careers: careers@fingerprintscreative.com
- Phone: +91 98841 50604
- Website: https://fingerprintscreative.com/