L’exotique is a premium fresh fruit brand to be introduced across India and the UAE
(potentially other markets in the future) known for its quality, distinctiveness of variety, and
traceability, achieved by sourcing from the choicest of orchards across the globe and moving
the product through state-of-the-art supply chains.
From brand name and identity design to packaging, social media and film, we worked with key stakeholders to strategize, implement and grow the brand.