Vinita Hospitals
Creating an icon for an
iconic brand.
Vinita Hospitals, a super speciality kidney and healthcare centre needed a new brand identity to mark its transition from the parent brand, VGSC, to a stand-alone hospital. The brand needed to be recognised instantly, yet wanted to retain some brand recall from the original VGSC brand mark that people could identify with.
The new logo we created celebrates the care, vision and approachable nature of the parent company yet refreshes it by incorporating a shield in the unit to represent protection and the tenet of preventive care, the founding principle of the hospital.
We created a cohesive visual language, using the colours from VGSC while using a rounded font to represent care.
To gain both support and benefit from that parent brand, we created sub-brands that tie back to the parent brand’s qualities, values, and message, while also having their own unique qualities. Consumers who trust the main parent brand are more likely to trust products and services under the main parent brand.
Wayfinding system
For new patients, hospitals can be very daunting and having an intelligent and intuitive way to navigate the space makes the entire experience in a hospital that much better. Our goal was to create as seamless an experience as possible, for both patients and staff to find their way around the premises.
We delved deep into the process of designing a wayfinding system for the hospital by starting at the very beginning, and mapping out the paths around the space during the construction stage itself.
After a few rounds of iterations, the names were finalised and we worked closely with the printers and signage vendors to create and install the wayfinding system exactly the way we had envisioned it.
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