The Birth of a Mysterious Woman

We were tasked with creating the identity for a European cafe and ice cream parlour. With an influx of new entrants In the marketplace Amélie was born. Amélie, it is believed, lived in a noisy, infamous Rue in Paris, back in the fashionable 50’s – just above her famous ice cream and treatery shop. Creating a personal yet mysterious woman behind the scene, Amélie teased her way into the market and helped build a distinct brand voice. Special menus and one off seasonal flavours tied into the mystery of the brand and had the curious coming back for more.