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Asian Paints wall stencils on painted walls.

Asian Paints

Research and editorial design for Asian Paints, exploring how people across Tamil Nadu bring colour into their homes.

Brand Design · Colour Consulting · Editorial Design

THE CONTEXT

WHAT WE DID

Colour preferences aren’t formed in a showroom alone. They come from the houses people grow up in, the things they keep and the way they want to live. Asian Paints wanted a closer look at those choices in Tamil Nadu.

We studied local approaches to home styling and used what we found to shape a colour book, photography and wall-stencil ideas. The creative work began with how people actually live.

INDUSTRY

ENGAGEMENT

Consumer paints and coatings

Brand Design, Colour Consulting, Editorial Design

Asian Paints wall stencils on painted walls.
Asian Paints wall stencils on painted walls.
Asian Paints: exterior Image
Asian Paints: pillow Image
Asian Paints wall stencils on painted walls.
Asian Paints: bedroom Image
A styled South Indian interior from the colour book shoot.
A styled South Indian interior from the colour book shoot.
A styled South Indian interior from the colour book shoot.
Asian Paints wall stencils on painted walls.

THE STENCILS

Asian Paints wall stencils on painted walls.
Asian Paints wall stencils on painted walls.
Asian Paints wall stencils on painted walls.
Asian Paints wall stencils on painted walls.

Fingerprints Creative undertook brand design, colour consulting and editorial design for Asian Paints, a consumer paints and coatings company. Research into how people across Tamil Nadu style their homes informed a colour book, photography and wall-stencil ideas. The work starts with local preferences and lived spaces, bringing a closer understanding of people's homes into the way colour is presented.

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ALL WORK

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Brand Identity & Campaign Design