Branding and Website Design Agency | Creative and Digital Marketing Agency in Chennai

Authorcafé

Redesign for a website that’s
designed for academic research.

ABOUT AUTHORCAFÉ

AuthorCafé is a browser-based writing platform designed for academic research. It has been built to offer seamless collaboration with peers, provide access to your files and references in one place, and also has presentation and circulation-ready templates.

OBJECTIVE

To reposition, redesign, and market the product in new ways. The new website had to be optimized for both computer and mobile presence. It had to be designed in a way to build credibility for the brand and with features that enable marketing activities for the product and also ensure more signups for the free and paid version of Author Cafe.

RESEARCH

Rather than spending extra resources on research, we used Google Analytics and Google Tag Manager to collect quantitative insights about the old website to figure out the key pain points of the users.

Low Conversion RATE (CTR)
Low Persuation states
Lack of brand credibility

High Bounce Rates
High Drop off Rate
Low Pageview Time

DESIGN PROCESS

Idea

Briefing
Research

UX Analytics

Personas
User Journeys
User interview
Competitor analysis
Nielsen heuristics
Structure of the website

UI Design

Wireframes
Interaction prototype
Visual Design
Design system
Presentation

Testing

Usability testing
Transfer to development
User Feedback & Improvements

USER PERSONAS

Sneha Malhotra

University student

Frustrations

Struggles to write her thesis paper. She faces difficulty with plagiarism and creating graphs and pie charts. She usually has to approach a printing press to templatize her research according to industry standards and needs help with formatting.

Goals

To get a distinction in her Master’s Degree and publish her journal in publishing companies like BMJ & Lanset.

Anthony Joseph

Professor, Physics

Frustrations

Not satisfied with several online tools to manage and collaborate with students to help and guide them with their research papers. Has a whole bunch of research papers on his desk that he struggles to go through and manage.