Perch
Naming and identity for Perch, a residential development in Kotagiri that lets its hillside setting take the lead.
Brand Name · Brand Identity · Brand Communication
THE CONTEXT
WHAT WE DID
In a place people visit to escape the noise, the brand should know when to be quiet. Perch needed to convey care and quality without competing with what brought people there.
We chose a name that suggests a place to settle, look out and stay awhile. The identity follows the same thought: light, considered and comfortable in its surroundings.
INDUSTRY
ENGAGEMENT
Residential real estate
Brand Name, Brand Identity, Brand Communication
THE IDENTITY
SOCIAL
Fingerprints Creative developed the name, brand identity and communication for Perch, a residential development in Kotagiri. Its hillside setting offered the strongest starting point. The name suggests somewhere to settle, look out and stay awhile, while the identity stays deliberately quiet. The result is a brand that takes its character from the place people have come to enjoy.
ALL WORK