ProClime
Identity and communication for ProClime, a company working at the intersection of carbon markets and climate investment.
THE CONTEXT
WHAT WE DID
Carbon markets demand confidence from investors and buyers, but the conversation cannot end with transactions. ProClime needed to connect commercial credibility with the bigger purpose behind climate action.
We chose to talk about climate action as progress with practical value. A spectrum at the heart of the identity gives that ambition a distinct expression without making the subject feel remote or inaccessible.
INDUSTRY
ENGAGEMENT
Climate services
Identity, communication, illustration
IN THE WORLD
THE IDENTITY
“Net zero pays” makes the argument in three words. It gives a complex business a direct way to talk about the economic case for climate action.
Fingerprints Creative created the identity, communication and illustration for ProClime, a climate services business working across carbon markets and climate investment. The brand had to speak credibly about commercial value while keeping the wider purpose of climate action in view. A spectrum anchors the identity, and “Net zero pays” puts the economic argument into three direct words.
ALL WORK