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Sequence Lounge

Customizing an e-commerce website for
customized designer clothing.

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OBJECTIVE

Sequence Lounge was founded out of a passion for creating well-cut and well-made garments made with niche quality natural fabrics that don’t adhere to standard sizing patterns. Our task was to create a modern and interactive e-commerce website that generated more traffic and sales yet spoke to a niche customer who valued designer-wear. The minimalistic yet contemporary design threw up different looks for the customer to browse through, ensuring they never got bored and took them through a journey that kept them engaged right up to check out, giving the client fantastic results.

RESEARCH

A failed product is equally as costly as research. We used Google Analytics and Google Tag Manager to collect quantitative data about the old website in order to identify the key pain spots for consumers.

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  • Low Conversion RATE (CTR)
  • Low Persuation states
  • Lack of brand credibility
  • High Bounce Rates
  • High Drop off Rate
  • Low Pageview Time
WIREFRAMES
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