My Persona
Redesigning a website for creators of authentic leaders.
OBJECTIVE
My Persona helps organizations make a shift in their leadership space. Our task was to redesign and reposition their brand, starting with the website. Since the objective of the brand was to act as a catalyst to enhance the leadership pipeline in organizations, we wanted to reflect this philosophy with strong branding elements throughout the site. With customised illustrations and attention grabbing call-outs, we gave their website a fresh new look. We also enabled features for marketing activities. This helped the company garner more attention from the right sources and firmly establish themselves as creators of authentic leaders.
RESEARCH
Research is expensive, so is a failed product. We used Google Analytics and Google Tag Manager to collect the quantitative insights about the old website to figure out the key pain points of the users.
- Low Conversion RATE (CTR)
- Low Persuation states
- Lack of brand credibility
- High Bounce Rates
- High Drop off Rate
- Low Pageview Time
WIREFRAMES
ILLUSTRATIONS
We used vibrant illustrations to represent what the brand delivers.
To showcase care, where people can build life.
2025 Fingerprints Creative Private Limited.
