Vinveli
Bringing the best of the international firearms online, to India.
OBJECTIVE
When Vinveli entered India, the trailblazer in the fields of robotics, automation and logistical infrastructure required a website that could give gun enthusiasts more information about their offerings in the commercial firearms industry. As Vinveli was set to bring the international giants CZ to India, with a range of firearms that had never before been available in the country, we had to enable features on the website for marketing activities. We created a website that propelled the brand forward, gave potential customers all the information they needed and positioned the brand as a leader in the space. Soon everyone in the industry knew that CZ and Vinveli were set to change the face of firearms in India.
RESEARCH
Research is expensive, so is a failed product. We used Google Analytics and Google Tag Manager to collect the quantitative insights about the old website to figure out the key pain points of the users.
- Low Conversion RATE (CTR)
- Low Persuation states
- Lack of brand credibility
- High Bounce Rates
- High Drop off Rate
- Low Pageview Time
DESIGN PROCESS
Idea
- Briefing
- Research
UX Analytics
- Personas
- User Journeys
- User interview
- Competitor analysis
- Nielsen heuristics
- Structure of the website
UI Design
- Wireframes
- Interaction prototype
- Visual Design
- Design system
- Presentation
Testing
- Usability testing
- Transfer to development
- User Feedback & Improvements
WIREFRAMES
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