SunnyBee - Branding
Gathering goodnes for this
neighbourhood grocery store.
SunnyBee Market had started off as a neighbourhood grocery store but wanted their presence to grow beyond this. They expanded their in-house product range to include everything from pulses, grains and everyday staples to locally sourced honey, ice creams, breads, spices and more. They wanted to increase their market share and we undertook a rebranding exercise for them to achieve this purpose. Through an omni-channel strategy we were able to reposition the brand and change the perception of SunnyBee from a very niche fruits and vegetable store to a local neighbourhood store where you could get everything your kitchen could possibly need under one roof.
From:
Fresh produce retail outlet bringing a wide range of fruits
and vegetables, predominantly directly sourced from farms
and farmers across the country and beyond.
To:
Socially conscious neighbourhood food store, bringing
farm fresh, FMCG, and curated food products from
around the world and around the corner, to a
passionate community of customers.
Uniform design, signgage and wayfinding systems
Brand Iconography
India’s first self-checkout
grocery store
Considering the need for a safe shopping
experience by limiting contact and to
improve overall speed of checkouts.
Everything for the convinience of our customers.
Trucks design and deployed.
2025 Fingerprints Creative Private Limited.
