VGN
Concepts and scripts for five films across VGN’s Richmond, Kensington and Wincrest residential developments.
Films · Concept · Script
THE CONTEXT
WHAT WE DID
Residential advertising has a familiar visual language. For three different developments, repeating it would only make them harder to tell apart. Each needed its own reason to be watched.
We found a different idea for each film, from the unexpected to the aspirational. The formats and stories change, but the intention stays the same: give each development a memorable entry point.
INDUSTRY
ENGAGEMENT
Real estate
Films
Wincrest Towers · Unboxing · 0:30
Richmond Towers · Pilot · 0:40
Kensington Towers · A Day in the Life · 0:50
Richmond Towers · Golf · 0:30
Wincrest Towers · Glass city · 0:30
Fingerprints Creative conceived and scripted five advertising films for VGN, a residential real estate developer, across its Richmond, Kensington and Wincrest Towers projects. Each development needed a distinct introduction in a category full of familiar property advertising. The films take different creative routes, including Unboxing, Glass City, Pilot, Golf and A Day in the Life, to give each its own story.
ALL WORK