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Enago

Enago brand work

Brand strategy and identity for Enago, bringing a clear point of view to a changing world of scholarly publishing.

The Enago wordmark on deep ink navy, with thin orbit lines around the colon.

THE CONTEXT

WHAT WE DID

Enago serves researchers as well as the publishers and institutions responsible for the integrity of their work. With AI reshaping scholarly communication, the brand needed a sharper answer to a fundamental question: what makes research trustworthy?

We placed expert judgment at the centre of the brand. Technology can make publishing faster and more capable; expertise gives that progress meaning. The colon became a fitting expression of that idea: a considered moment before what comes next.

INDUSTRY

ENGAGEMENT

MARKETS

Scholarly publishing

Strategy, Identity, Architecture, Communication

Global

Enago campaign posters on a lobby wall.
Enago: stationery suite
Enago letterhead, cards and stacked reports.
A reports:enago flyer held in the hand.
A wayfinding sign carrying the Enago colon.
The Enago mark on a glass partition.
A watch face and a round sign drawn from the colon’s two dots.
A wayfinding sign carrying the Enago colon.
Enago: lanyard
A white shirt with the colon’s two crimson dots on the chest.

THE IDENTITY

The Enago mark on a glass partition.
The Enago wordmark on deep ink navy, with thin orbit lines around the colon.
CORMORANT GARAMOND · HEADLINESWhat comes next, shaped withintent.INTER · BODY AND INTERFACEExpert human judgment on every manuscript, supported by intelligent systems and never replaced by them.CORMORANT GARAMOND · HEADLINESWhat comes next, shaped withintent.INTER · BODY AND INTERFACEExpert human judgment on every manuscript, supported by intelligent systems and never replaced by them.
Crimson#DB2F28Crimson#DB2F28
Ink#283342Ink#283342
Sand#F4ECE6Sand#F4ECE6
Four product lockups: enago editing, enago peer review, reports:enago, editAI:enago.
Four product lockups: enago editing, enago peer review, reports:enago, editAI:enago.
Four product lockups: enago editing, enago peer review, reports:enago, editAI:enago.
Four product lockups: enago editing, enago peer review, reports:enago, editAI:enago.

IN MOTION

Enago brand work
Enago brand work
Enago brand work
Enago brand work
Enago brand work
Enago brand work

ICONOGRAPHY

Enago: service icons
A keynote stage carrying the Enago identity.
Two Enago campaign posters in street panels.
The Enago identity on a phone and on packaging.
The Enago website on a screen, and Enago social posts on a phone.
The Enago website on a screen, and Enago social posts on a phone.

Enago operates in a field where credibility is everything. The new identity gives its growing business one recognisable voice, with human expertise firmly in the picture.

Fingerprints Creative developed the strategy, identity, brand architecture and communication for Enago, a scholarly publishing business serving researchers, publishers and institutions worldwide. As AI reshapes scholarly communication, the brand puts expert human judgment at the centre. Its colon expresses a considered moment before what comes next, connecting the business through an idea grounded in trust.

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