Mooshi
Brand identity and voice for Mooshi, an Asian-inspired dessert café built around the pleasure of an everyday treat.
THE CONTEXT
WHAT WE DID
Japanese, Korean and Thai-inspired desserts can be unfamiliar to some customers and irresistible to others. Mooshi wanted both to feel equally welcome, with a café people could visit on impulse, without needing a special occasion.
We gave Mooshi the easy confidence of a café that knows its desserts and doesn’t take itself too seriously. The identity is deliberately informal and a little unexpected, making discovery feel like part of the fun.
INDUSTRY
ENGAGEMENT
Food and beverage, dessert café
Identity, Voice, Packaging, Print, Environment
IN THE WORLD
THE IDENTITY
The point was to make Mooshi feel familiar before it became familiar. A place with enough character to invite a first visit, and enough ease to become a habit.
Fingerprints Creative developed the identity, voice, packaging, print and environmental design for Mooshi, a café serving Japanese, Korean and Thai-inspired desserts. The challenge was to make discovery inviting and a visit feel like an everyday pleasure. An informal, slightly unexpected personality gives Mooshi a way to introduce unfamiliar flavours without making them seem difficult or exclusive.
ALL WORK