Joggle
Naming and identity for Joggle, a marketplace designed to connect South India’s building-materials trade.
Naming · Identity · Communication
THE CONTEXT
WHAT WE DID
Building materials move through a web of local dealers, builders and brand relationships. Information is fragmented and decisions are often made through personal networks. Joggle set out to make those connections easier to find and act on.
We named the platform Joggle and gave it an identity with the clarity and momentum of the business idea. The communication speaks directly to the needs of dealers and people building, where the decisions actually happen.
INDUSTRY
ENGAGEMENT
Building materials, B2B network
Naming, Identity, Communication
ON SITE
THE DEALER BOARD
THE NAME AND THE MARK
Connection, expressed in one mark.
THE IDENTITY
For Joggle, the opportunity lies in making a familiar trade work with better information. The brand makes that proposition easy to recognise and easier to explain.
Fingerprints Creative developed the name, identity and communication for Joggle, a B2B marketplace designed to connect South India's building-materials trade. Dealers, builders and brands often make decisions through local relationships and fragmented information. Joggle's identity introduces a clearer way to talk about those connections, while its communication addresses the practical concerns of the people buying and selling materials.
ALL WORK