PIECE UP
Identity and packaging for Piece Up, a collection of pocket-sized art puzzles by independent illustrators.
Identity · Packaging · Character
THE CONTEXT
WHAT WE DID
A jigsaw usually asks for a long afternoon. Piece Up had a different proposition: 80 pieces, original illustration and the satisfaction of finishing something in a single break.
We made the illustration the main event. The identity holds the collection together, while each artist’s work gives people a different reason to choose the next puzzle.
INDUSTRY
ENGAGEMENT
Puzzles, consumer goods
Identity, Packaging
IN THE WORLD
THE IDENTITY
Fingerprints Creative created the identity and packaging for Piece Up, a consumer puzzle brand offering pocket-sized, 80-piece jigsaws by independent illustrators. Each puzzle brings original artwork into an activity that fits into a single break. The identity gives the collection a common signature while allowing each illustrator's work to remain the reason to pick up a particular box.
ALL WORK
