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The TRNSFR wordmark sliding along an edge, on black.

TRNSFR

Naming and identity for TRNSFR, a contemporary fashion label with a distinctive point of view on premium everyday wear.

Naming · Identity · Packaging · Retail

THE CONTEXT

WHAT WE DID

TRNSFR entered a fashion landscape shaped by European and Korean influences, where new labels compete as much on attitude as on product. It needed a name and presence that could hold their own.

We chose TRNSFR, a name that suggests movement and change. Its wordmark lives on an edge, creating a distinctive rule for the brand without needing more decoration.

INDUSTRY

ENGAGEMENT

Fashion

Naming, Identity

TRNSFR: kV
TRNSFR labels and tags.
TRNSFR labels and tags.
TRNSFR: sign
The TRNSFR wordmark sliding along an edge, on black.
TRNSFR: store
TRNSFR: web
TRNSFR: social
The TRNSFR wordmark sliding along an edge, on black.
The TRNSFR wordmark sliding along an edge, on black.
TRNSFR packaging with the wordmark on the box edge.
TRNSFR: bag
The TRNSFR colour palette: black, white, light grey and acid green.
TRNSFR packaging with the wordmark on the box edge.
The TRNSFR wordmark sliding along an edge, on black.

Fingerprints Creative developed the naming and identity for TRNSFR, a contemporary fashion label offering premium everyday wear. In a market influenced by European and Korean fashion, the label needed an attitude people could recognise. The name suggests movement and change. A wordmark positioned on an edge gives that idea a defining visual expression across the brand.

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Naming & Identity

The TRNSFR colour palette: black, white, light grey and acid green.