VGP Wonder World
Naming and identity for VGP Wonder World, giving a new amusement park its own character within a familiar family name.
Brand Name · Brand Identity · Illustrations & Film · Merchandise Design · Environmental Branding
THE CONTEXT
WHAT WE DID
VGP already meant family entertainment to generations of visitors. Its new park needed to inherit that trust while offering children a world they could recognise as their own.
We named it Wonder World and built the identity around an imaginative cast of characters. They make the park feel like a place with a story, even before the first ride.
DISCIPLINE
ENGAGEMENT
INDUSTRY
Brand Identity
Brand Name, Brand Identity, Illustrations & Film, Merchandise Design, Environmental Branding
Theme parks and family entertainment
THE CHARACTERS
WAYFINDING
A new name within a well-known family, with its own invitation to come and explore.
Characters children can meet, remember and take home.
Fingerprints Creative developed the name, brand identity, illustrations and films, merchandise design and environmental branding for VGP Wonder World, an amusement park from VGP's family entertainment business. The new park needed its own sense of discovery within a familiar name. An imaginative cast of characters gives children a world to recognise and explore, extending the experience beyond the rides.
ALL WORK