Kaapi Kadai
Identity for Kaapi Kadai, a coffee shop shaped by the familiar people and small rituals of South Indian street life.
Brand Strategy · Brand Identity · Illustration System · Environmental Branding
THE CONTEXT
WHAT WE DID
A neighbourhood coffee shop belongs as much to its regulars as to its owners. The daily newspaper, the usual order, the people who are always there: these were the cues Kaapi Kadai could make its own.
We built the brand around the pleasure of recognising those characters. It borrows from everyday street culture with affection, giving a new place the ease of somewhere you already know.
INDUSTRY
ENGAGEMENT
Food and beverages
Brand Strategy, Brand Identity, Illustration System, Environmental Branding
THE ILLUSTRATIONS
A coffee shop that feels like part of the neighbourhood from day one.
Fingerprints Creative developed the brand strategy, identity, illustration system and environmental branding for Kaapi Kadai, a South Indian neighbourhood coffee shop. The work draws on people and small rituals that make a local coffee spot feel like part of daily life. Its illustrated characters bring that familiarity into the brand, giving a new place the warmth of somewhere already known.
ALL WORK