Padel Association of Tamil Nadu
Brand strategy and identity for the Padel Association of Tamil Nadu, built around the idea of a shared State of Play.
Brand Strategy · Visual Identity System · Event & Merchandise Design · Brand Identity
THE CONTEXT
WHAT WE DID
Padel combines quick decisions, teamwork and competition. As the sport gathers players and tournaments, the association needs a recognisable presence for the community growing around it.
We created “State of Play” as a thought the association could own. It speaks to the sport, its players and its future in Tamil Nadu, giving the identity a role beyond looking athletic.
INDUSTRY
ENGAGEMENT
Sport and associations
Brand Strategy, Visual Identity System, Event & Merchandise Design, Brand Identity
THE CAMPAIGN
Fingerprints Creative developed the brand strategy, visual identity system, event branding and merchandise design for the Padel Association of Tamil Nadu, a sporting association serving players and tournaments. “State of Play” gives the brand an idea that belongs to the game and its growing community. It connects competitive energy with a shared identity for padel in Tamil Nadu.
ALL WORK